International edition
September 26, 2021

Jose Miguel Esteban, R.Franco’s Marketing Director

“We presented Bombo Roulette as the main novelty for Europe and UK”

(UK, exclusive Within London’s ICE Totally Gaming, interviewed José Miguel Esteban, R.Franco Marketing Director, who talked about the products presented by the firm and about the main markets of the company.


hat products did you present in London?
With the theme of the stand, “Passion tour 2012”, we start in London with the release. Basically we start the year with a high commercial vocation. We try to reach the biggest number of markets, countries and segments possible. In Europe, we want to maintain ourselves and grow in the places where we are already installed and wherever we can go, and in Latin America, too. Our next stop of the tour will be Madrid, the following is Mexico and so on. Our idea is to be able to go to all the countries.

With regards to the products, the new games developed this year are casino and bingo machines and machines in development. As a main novelty, the product that has been released in Spain is an electronic bingo: terminals dedicated to the bingo game, but which are independent, with a central system. For Europe and England, it has been brought Bombo Roulette, which is a product that has already been lauched in Mexico and it is even present in Argentina, and somehow we are importing it from Latin America to Europe.

With regards to Europe and in a difficult year as was 2011, Which will be the non-European markets in which you will bet strong?
Latin America is, for us, a very important market. Mexico, Argentina, Colombia, Chile and Panama are very important countries where we will allocate most of our efforts and all our dedication. We understand Asia is also strong. It is hard, but not less desirable.

In what other events will you expect to be present this year?
We are about to decide another one apart from Madrid and Mexico. Obviously we are always present in Buenos Aires and we develop a specific event for Argentinian operators, and we also assist to Colombia. Those five places are sure in America.

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