International edition
October 20, 2021

Jessica Luna, Sales Director of Spielo International for Latin America

“Spielo has showcased the latest of our portfolio of products at ICE”

(UK, exclusive “Spielo always generates much interest in visitors in big exhibitions”, assured Jessica Luna, Sales Director of the firm for Latin America, in an interview to in which she evaluated the latest edition of London event. The executive also talked about the business climate currently perceived and the challenge of future ICE in ExCel.


ow do you evaluate Spielo participation in ICE?
Spielo always generates much interest in visitors in big exhibitions. ICE has not been the exception. We have showcased the latest of our portfolio of products, both in machines and in games and systems, and we managed to generate important businesses. We have been visited by the “decision makers” of the companies, so we have closed some businesses soon.

What business climate could you perceive in Earls Court halls?
It has been interesting to see what we could call business “microclimate”. It is no secret that Europe is going through a complicated situation due to the economic crisis, which causes a business reduction. Latin America, on the other hand, is a dynamic market with more busineses, qualitatively and quantitatively, while Asia and Africa have a sustained economic growth.

For us, however, those microclimates are not very pronounced, because in all the markets and levels we enjoy the preference of the operators and we are always in the first line.

What feedback have you recieved by the operators that visited your stand?
The interest and the will to have our products in their casinos is the main feedback. The general comment is that in Spielo, although we have the best product available nowadays, we keep on innovating and we strengthen our advantage as leaders of the industry.

Which are the next events in which you will participate as exhibitors?
The next regional events in the schedule is FADJA, where we are traditionally the favorite hosts of the operators and we are very successful. For this year, we really expect an unprecedented success based on the great number of machines we have sold and installed in Colombia.

What are your expectations of next ICE in ExCel?
Although ExCel opens a new setting for the development of the event, it will always be supported by manufacturers and operators. I estimate that, although the new venue may bring better and bigger installations and facilities, the success of the event and our own success as suppliers will depend on ourselves. It will be something similar to what happened in Las Vegas in 2011.

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