International edition
June 24, 2021

Christie Eickelman, GLI's Sr. Director of Worldwide Marketing

“ICE was a very good show for GLI”

(UK, exclusive Christie Eickelman, GLI's Sr. Director of Worldwide Marketing, made an evaluation of GLI participation in recent ICE show, in which it had two stands, one dedicated to land-based gaming and the other to iGaming. “We also had an opportunity to discuss our exclusive tolos,” Eickelman added.


ow do you evaluate GLI’s participation in ICE?
ICE was a very good show for GLI. We had two stands, one in the land-based gaming section and another in the iGaming section. Both stands were consistently busy with regulators, suppliers and operators seeking information about GLI’s land-based and iGaming testing services. We also had an opportunity to discuss our exclusive tools, such as our award-winning GLI Mobile tool, which gives suppliers and regulators 24/7 access to the lab on the mobile device of their choosing. With GLI Mobile, clients can quickly and easily use GLIAccess, the back-end of our website, to get the very latest information on device status. On our iGaming stand, we were very busy discussing the latest developments in this exciting area of the global gaming industry, including our recent expansion into Spain. We were also able to discuss our upcoming European Roundtable, which takes place 9-10 May in Budapest.

What was the business climate that you could perceive in Earls Court halls?
Earls Court has been a very good venue for business at ICE for the past several years, and we are excited to explore the potential of the new ExCel Centre.

What was the feedback that you received from the operators and regulators that visited your stand?
Suppliers, operators and regulators were very positive and hopeful about the future of gaming. We received a great deal of positive feedback at both our land-based stand and our iGaming stand. All three groups understand the importance of independent testing, and we were able to share that message with potential clients as well as with existing clients.

What are the next shows that you will attend to as exhibitors?
We have a very busy tradeshow schedule set for 2012. The next shows we will attend as exhibitors are NIGA, G2E Asia and SAGSE Panama. Beyond tradeshows, we will also produce our Roundtables, first in Las Vegas on March 7-8 and then in Budapest from May 9-10.

What do you expect for the next ICE in ExCel?
We were very grateful to the ICE production team for giving us a fantastic, thorough tour of the ExCel Centre, and there is tremendous potential there, for GLI and for all exhibitors. The large, single hall will allow the entire industry to be together, and we will combine our two stands into one large stand, where we will be able to easily discuss our entire broad range of testing services, for both the land-based and iGaming sides of the industry.

What is your opinion about this article?
  • I like it
    0 votos
  • I don't like it
    0 votos
  • I have not thought about it
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook