International edition
September 23, 2021

Interview to Mustapha Hadj-Ahmed, Group’s Commercial Director

Positive feedback for Innovative Technology at ICE 2012

(UK, exclusive “The feedback we got this year confirmed that operators see us as an innovative company”, pointed Mustapha Hadj-Ahmed, Commercial Director of Innovative Technology Group, at recent ICE show. He also commented about the future events in which the firm will be present and said he believes ICE 2013 will be as good as this year’s show.


ow do you evaluate Innovative Technology participation in ICE?
It was very much positive. There was a lot of interest in our products, especially the SMART Products.

How did operators respond to SMART Data?
As we expected, they were delighted to see that they could resolve any dataset requirements with this new powerful tool. SMART Data will make everybody's life much easier.

What was the business climate that you could perceive in Earls Court halls?
We are all aware of the downturn in the economy but overall  the show provide a lot of optimism for the  year ahead. There were a number of visitors talking about new projects and new ideas for the future.

What was the feedback that you received on behalf of the operators that visited your stand?
The feedback we got this year confirmed that operators see us as an innovative company, producing new high tech products. For example, the true multi-coin SMART Hopper or our SMART Data program that will allow users to create datasets locally.

What are the next shows that you will attend to as exhibitors?
Intertraffic in Amsterdam, Fer-Interazar in Madrid, Fadja in Colombia, Ela en Mexico and Sagse in Buenos Aires.

What do you expect for the next ICE in ExCel?
We will be showing some new products that we are working on now. ICE 2013 will see a new venue and a new date but  I believe it will be as good as this year 's show.

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