International edition
September 17, 2021

Top personalities said it was a very successful event

ICE bows out of Earls Court in style

(UK).- The last edition of ICE Totally Gaming held at London’s Earls Court last week has been described as a very positive edition by some of the most important executives of the international gaming industry.


mong them, for example, Jens Halle, Managing Director of Austrian Gaming Industries, said: “It was possibly the best yet”. Reflecting on the show, he added: “It's extremely clear that the final Earls Court edition of ICE was highly successful and the ideal state of mind in which to prepare for and look forward to the next chapter of ICE 2013 at ExCeL.”

His view was echoed on stands throughout Earls Court 1 and 2. Craig Churchill, senior vice president of IGT International, described ICE Totally Gaming as “phenomenal”. Speaking at ICE, he said: “ICE definitely deserves its reputation as certainly the number one international gaming show but even, I suspect, the number one gaming show globally.”

The accolades weren't restricted to big international exhibitors. Andy Rogers, managing director of social gaming company and first time exhibitor, Entraction, said: “This has been a huge success. We've had 20 serious enquiries and I couldn't be happier. There are so many opportunities.”

Visitors were equally impressed, with Steve Basmaijan, vice president of marketing of Houston-based Nine Line Labs, stating: “This is an incredibly diverse and amazing show... well worth the trip.”

Kate Chambers, portfolio director responsible for ICE, was delighted to finish the tenure at Earls Court on such a high: “There's no doubt this has been a tremendous show. When the final attendance figures are confirmed, I know we'll be looking at some pretty impressive numbers. We ran our biggest ever marketing campaign and I believe our best.”

“Our exhibitors have got behind the show and our visitors have responded in their thousands. Behind the numbers, this has been an upbeat and vibrant exhibition. It's been heartening to see people enjoying business despite the world economy. The focus now switches to the next chapter in the life of ICE Totally Gaming at the ExCeL Centre, London, February 5-7, 2013,” added Chambers.

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