he Epicentral Print System is an easy to use software system that enables a casino to develop unique promotional coupons, offers and marketing messages and deliver them directly to their customers on a real-time basis at the slot machine. It connects to any existing slot machine regardless of the game’s manufacturer or the casino’s slot system as long as the slot machine has an Epic 950 printer.
Casinos that do not currently have Epic 950s in their slot machines can easily upgrade their current ticket printers to TransAct’s Epic 950 and ServerPort and then implement Epicentral. The new modules – Epicentral Campaign Center, Epicentral Mobile Player and Epricentral Mobile Host allow unprecedented personalization of promotional coupons.
The Epicentral Campaign Center gives casino operators the ability to fully automate the use of Epicentral across the casino floor. Operators now have the ability to create specific rules utilizing their gaming, retail and hotel data as well as real-time casino play to determine when to print a particular coupon, all scheduled in a user-friendly application. This provides the casino with the ability to create promotional campaigns in advance and then run automatically over any specified length of time.
The ability to personalize individual coupons by connecting real-time to both gaming and non-gaming systems and then choose the time, day, week or year along with specific conditions when a coupon should be issued to a specific player creates a myriad of one-to-one marketing opportunities.
Epicentral Mobile Player allows casinos the ability to offer coupon choices to their players via a Smartphone application. This app solution allows a player to receive promotional offers at all times regardless of whether they are on property or at home. This revolutionary app allows the casino to speak directly to their customers before, during or after they have visited the casino. Offers can be sent to customers to encourage a return visit, welcome them back or promote increased customer-spend while on property. By offering multiple coupons or promotions, the player has the power to choose the promotion they want.
Epicentral Mobile Host provides casino hosts with the ability to utilize an iPad or Smartphone to give coupons directly to players on the casino floor by connecting to the smart device using wireless technology either to the Epicentral Server Manager or directly to TransAct’s ServerPort device within the slot machine. Casino hosts or marketing representatives now have the ability to provide service to their customers on the casino floor. They have the flexibility to offer uncarded players an incentive to sign up for a player card, enroll a player in an upcoming tournament or devise a number of ways to enhance the player’s experience.
In addition to the Epicentral Print System, TransAct will also display their complete line of casino, gaming, lottery, AWP and kiosk printers.