International edition
September 28, 2020

Last year to take place at Earls Court prior to its 2013 move to ExCeL

ICE 2012 begins today with record numbers that anticipate a successful edition

(UK).- Over 400 exhibitors from 120 sovereign jurisdictions are participating at ICE Totally Gaming, the traditional London show that starts today up to January 26 at Earls Court Exhibition Center. A total of 22,466 sqm of stand space has been contracted to gaming exhibitors, a record high for an edition of ICE. According to organiser Clarion Events, ICE Totally Gaming will be the biggest ever online/offline gaming exhibition.


ith sectors dedicated to betting, bingo, casino, lottery, mobile, online and street as well as a dynamic conference programme, it provides the most comprehensive b2b gaming event anywhere.

“ICE Totally Gaming is the only exhibition that brings the online and offline gaming worlds together, which means that visitors to ICE have a unique opportunity to see at first hand the challenges, trends, technologies and of course the opportunities impacting the entire gaming landscape”, said Kate Chambers, Portfolio Director, ICE Totally Gaming, days before the start of the show. She also stressed that the key drivers will be legislation and technology.

Matthew Appleby, Marketing Communications Manager at Clarion Events, assured: “Not only is ICE Totally Gaming the only exhibition to bring together the online and offline worlds, it is also the only event to boast so many represented countries on the show floor."

This is the last ICE Totally Gaming show to take place at Earls Court prior to its 2013 move to ExCeL, and organizers said that it is set to be one of the most memorable on record. Clarion Events stated that pre-registrations are more than 4% ahead of 2011, bookings for the ICE Conferences programme tracking 21% above last year’s figure, and a 25% uplift in the number of representatives attending the ICE Regulators’ Lunch held each year at show.

65 gaming companies are making their debut appearance at ICE Totally Gaming, drawn from a total of 26 countries. The UK has the largest number of first time exhibitors.

Also, free seminars are open to visitors attending ICE Totally Gaming. Frank Fahrenkopf, President and CEO of the American Gaming Association, will be providing his insights of gaming issues, as part of the Gaming Leaders Programme. The other free seminar programmes are entitled, Future of Gaming and IT Support & Digital Marketing.

Within the event, it will be held the traditional Totally Gaming Awards ceremony, at the prestigious 8 Northumberland Avenue in London’s West End on 23rd January. The awards have been launched to recognise and reward innovation from across the breadth of the international gaming industry, highlighting the standout companies, campaigns and gaming products of 2011.

Yogonet is present at booth number 6340.

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