International edition
October 17, 2021

Santa Fe Gold, Polar & Sherezade

R. Franco features new titles in London’s ICE

(UK, exclusive “Passion Tour 2012” will be the theme of R. Franco’s stand at ICE show that begins today. London is the place chosen by the company to kick off the tour that starts its visits to European operators. interviewed María José Gallardo, newly appointed VP, who said: "Our expectations are good."


hat are your expectations about the last ICE to be held at Earls Court?
The brave never surrender to adversity. Although the current situation of gaming industry is not good because the global economic crisis, we continue, as it cannot be otherwise, investing in R+D. Our expectations are good, and we rely on the interest that developed product has risen during the past year, given its profitability in the countries where we operate.

Will you launch new products in London?
Products of AWP range and casino with interactive bonus and community games. From all the novelties, we highlight three:

-Santa Fe Gold
The player will be part of an adventure in the far west, where the action takes place around the search for gold. This game is endorsed by the great success of its "sister" of the Spanish market.

Its topic is related to the ice, where besides different bonus games, it includes the expanded wild in both video and wheels.

Where tales of the Arabian Nights will give player, without a doubt, a very satisfying experience.

In addition, we expanded our range of products to the traditionally sold by R. Franco, with   our original video bingo, original for their differentiation and their "origin,” delocalized multi roulette, a traditional roulette game mixed with traditional bingo game appeal (games based in a central generator that allows the remote installation of terminals and fitness for any type of room).

And most importantly, is that we do a business model with our operator, thinking on him.

What are the main benefits of the products that you will present?
Its proven profitability, reliability, robustness and continuity.

What are your main markets in Europe? How is positioned the company in this continent?
All are main markets. All markets regulated with a customized marketing system, we “tailor their suit.”

We are game developers, we innovate thinking in each market, in  players preferences and our operators needs. This is why this year stand theme is "Passion Tour 2012", since the tour we will start in London an European operators tour. It will be our kick off.

What are your future plans for this region?
Having the widest range of products which generate added value for the operator.

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