International edition
June 25, 2021

Bally aims to become a prominent figure within online gaming sector

ComTrade enters into strategic partnership with Bally

(UK).- ComTrade has signed a technology development agreement with Bally Technologies supporting Bally’s Interactive initiatives. This agreement will enable Bally Technologies to leverage ComTrade’s extensive online development experience to accelerate Bally’s delivery of its award winning land based Slot games to an online audience.


omTrade was recognised ahead of its competitors for offering a team experienced in developing Online Casino Products and robust scalable online gaming platform. The partnership also further illustrates Bally Technologies’ intention of becoming a prominent figure within the online gaming sector.

Aleš Gornjec, Director of Gaming at ComTrade said: “Bally Technologies is a well respected industry player with a history in landbased gaming that dates back to 1932. This just goes to show that the gap is closing between the online and land based industries. We believe that ComTrade’s experience and development strengths will accelerate Bally’s growth in the  iGaming space, and we look forward to developing this relationship further.”

“Bally is highly selective in our technology partners and Comtrade became the clear choice among the options we explored” said John Connelly, Vice President of Business Development for Bally Technologies.

“Their world-class experience in IT systems, their previous work with numerous top tier online providers, along with their deep pool of over 1000 engineering resources make them an ideal partner to work with for Bally Technologies. We look forward a long term relationship with them,” added Connelly.

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