International edition
September 21, 2021

George Zenzefilis, General Director of Intralot Interactive

“Intralot is proud to introduce NEFOS Intralot Cloud at ICE”

(UK, exclusive One more time, Intralot Group will participate at the ICE show. interviewed George Zenzefilis, General Director of Intralot Interactive, who spoke about the products that the firm will launch at the event. “This year we will welcome the ICE attendees at Intralot Interactive stand #5540, where Intralot will unveil its pioneering technology for land-based and online gaming”, he said.


hat are your expectations about the last ICE to be held on Earls Court?
Once more Intralot Group participates at the ICE International Expo. ICE provides us with the finest marketplace to exhibit our products and services to a large number of industry professionals from all around the world and at the same time gives us the opportunity to share our experiences and exchange our views and thoughts about the future of the global gaming market. This year we will welcome the ICE attendees at Intralot Interactive stand #5540, where Intralot will unveil its pioneering technology for land-based and online gaming. With its flagship, Universal Gaming Experience, Intralot will demonstrate its innovative framework to access the most entertaining gaming content through Retail, Internet, Mobile and iTV channels under one unified platform. 

Will you launch new products in London?
Yes, indeed we will deliver the latest in innovation both for land-based and online gaming. Intralot is proud to introduce NEFOS Intralot Cloud, a business-innovating technology solution for land-based, mobile and online gaming. Among others, we will present HomeSmartPlay family of solutions, Lottery TV, our new next generation Terminal, Genion, iGEM system and NFC - powered Game Solutions.

What are the main benefits of the products that you will present?
NEFOS is a secure, highly-available cloud solution that provides gaming operators with technological scalability, operational flexibility and resource optimization to meet their demanding business goals across all gaming channels, along with improved time-to-market efficiency and reduce costs. With NEFOS, Intralot undertakes the administration of the provided services, while the gaming operator easily and accurately monitors and measures cloud service use and performance.

HomeSmartPlay family of solutions gives players access to an extensive sporting catalogue via their remote control and allows them to engage in betting by way of iTV, Peer-to-Peer Gaming, Group Play. Lottery TV is an exciting, innovative product that aims to enhance player experience with new media-rich games, bridging gaming and entertainment, and aid Lotteries increase revenues by attracting new players. Lottery TV, though primarily targeted to retailer shop environments, is also available on-line with TV streaming solutions, ensuring Lottery business continuation.

We are also proud to unveil at ICE the newest member of Intralot next generation Lottery terminals, Genion, a very compact device that has come to meet retailers and players needs offering multi-function solutions. We will also demonstrate iGEM system which is the Company’s latest generation of gaming management products. iGEM is designed to serve modern large scale gaming and VLT operations with very advanced real time control and monitoring features. iGEM is the first commercially available wide area gaming system that offers native support of the latest G2S Protocol of the Gaming Standards Association. 

What are your main markets in Europe? How is positioned the company in this continent?
Intralot holds a dominant position in Europe and is currently very well positioned in the region. Currently it has a strong EU presence in Central and South -East Europe, including countries such as Italy, Spain, Greece, Malta, Germany, The Netherlands, Croatia, Lithuania, among others, and this is the springboard for further expansion.

What are your next plans for this region?
Intralot is following closely the developments that are taking place in a number of countries and states in Europe regarding the liberalization of their gaming markets, ready for the opportunities that will meet its business interests. Many new member states of the Central Europe are also considering the opening of their markets. It depends on each country how it wishes to proceed and the regulatory framework it will establish. Intralot has already established its presence in this region as well.


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