International edition
October 17, 2021

January 24-24, at Earls Court, London

ICE Totally Gaming to provide a comprehensive b2b gaming event

(UK).- ICE Totally Gaming, to be held this month in London, will bring together all the novelties of the online and offline gaming worlds. With sectors dedicated to betting, bingo, casino, lottery, mobile, online and street as well as a dynamic conference programme, it provides the most comprehensive b2b gaming event anywhere.


ICE Totally Gaming will enable visitors to see how betting companies are harnessing new technologies and evolving their product offering in exciting and dynamic ways.  Betting is a changing landscape of gaming, tradition and technology and there’s no better place to network, meet with colleagues and debate future directions and business strategies for the sector.

Described by Beacon Bingo’s Nick Harding as an ‘immovable date in the diary’, ICE Totally Gaming features a raft of exhibitors whose business is bingo. Visitors will be able to see all of the latest dedicated bingo sector products as well as the newest gaming machines which make such an important contribution to bingo’s bottom-line profits.

ICE Totally Gaming was born out of the casino industry and this heritage is clear to see.  All of the majors take a strong, high profile presence at ICE Totally Gaming, showing the full portfolio of product types all bursting with innovation.

Many of the lottery sector’s pre-eminent thought leaders converge on ICE - Totally Gaming to discuss and debate the key issues of the day with games developers and regulators.  The Lottery Summit taking place at ICE Totally Gaming, will look at how the sector can be competitive through the development of interactive, cross-channel and social strategies.

The seemingly inexorable rise of mobile gaming will be reflected at ICE Totally Gaming.  This fast moving gaming sector will map out and explore how gaming operators can exploit the huge commercial opportunities of the mobile channel and the rising importance of tablets, html5 and new developments in game content.

The only constant in the online sector is the certainty of change.  For example, changing regulations such as Facebook’s advertising policy, has prompted new ways of thinking and new product strategies all of which will be presented at ICE Totally Gaming.  There are new online security products to protect players, new social games together with product strategies to convert social games players to online gaming platforms plus lots, lots more from this dynamic sector.

Low stake gaming products are the income drivers in many gaming establishments.  In the UK the industry has benefited from changes to regulations impacting B3 machines and there are opportunities which will be initiated by changes in technical standards for Category C games and the planned reintroduction of the Triennial Review as well, of course, the much debated Machine Games Duty (MGD). Attending ICE Totally Gaming provides a unique opportunity to see how these issues have impacted product development plus an international take on the street gaming sector.

Visitors to ICE Totally Gaming can explore the hottest growth areas and find the answers to their key challenges at the ICE Conference programme which delivers a unique chance to benefit from targeted learning and networking.  The eight-strong collection of Conferences, Summits and Briefings comprise: The 4th International Casino Conference (23rd January); Combating Cybercrime, World Regulatory Briefing and The Lottery Summit (24th January); Integrating Offline and Online Gaming, CRM and Retention in Gaming (25th January); Mobile Gaming and Monetising Social Gaming (26th January).

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