International edition
June 24, 2021

A record of 22,466 sqm of stand space has been contracted

ICE to be ‘biggest ever’

(UK).- ICE Totally Gaming will be part of the biggest ever online/offline gaming exhibition, according to organiser Clarion Events. The news comes following confirmation that a total of 22,466 sqm of stand space has been contracted to gaming exhibitors, a record high for an edition of ICE that will see gaming professionals travelling to the show from an anticipated 120 sovereign jurisdictions.


atthew Appleby, marketing communications manager responsible for ICE, said: “This is fantastic for gaming professionals everywhere who, when they attend ICE in January, will have access to a world beating spectrum of gaming providers drawn from betting, bingo, casino, lottery, online, mobile and street gaming sectors all of whom will be using the biggest online/offline gaming space to showcase their latest innovations.

“The reassuring message for visitors is, if it’s in gaming it will definitely be at ICE Totally Gaming in January. With over 400 exhibitors on the show floor it’s by far the best place to discover the very latest gaming products and services as well as discuss the latest trends in the business.”

He added: “Although the line-up of exhibiting companies reads like a ‘Who’s Who’ of the gaming world, ICE Totally Gaming also attracts the start-ups and fledgling companies who bring a fresh perspective to gaming and who could become the big gaming brands of the future.”

ICE will be held at Earls Court on January 24-26.

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