International edition
September 21, 2020

A testimonial form of advertising for the 2012 season

Top gaming leaders appear at the new Talking ICE campaign

(UK).- Clarion Events has developed its creative advertising campaign for 2012 in an unorthodox way by recruiting some of its most celebrated stakeholders to ‘do the talking’. The ‘Talking ICE’ campaign, which has been run through international print and digital media, features some of gaming’s most influential thought leaders.

T

he ‘Talking ICE’ campaign, which has been run through international print and digital media, features some of gaming’s most influential thought leaders, including Nick Harding, CEO, Praesepe; Simon Burridge, CEO, Virgin Games; Jim Cremin, Journalist on The Racing Post; Fabrizio Alberici, CEO, Alberici SPA; Ron Goudsmit, Chairman, European Casino Association.

The campaign gathers more important executives such as Craig Churchill, IGT, Senior Vice President of International; Peter Naessens, Head of Regulatory Advice Unit, R&D, Belgian Gaming Commission; Peter Gideon Bierer, Executive Vice President of New Media, IGT and Jens Halle, Managing Director of Novomatic’s international subsidiary Austrian Gaming Industries.

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