ndy McCue, Head of UK Retail at Paddy Power, added: “Paddy Power is synonymous with fun and entertainment. We have always been focused on giving our customers the most exciting gaming and betting content, and Virtual Sports will now be an important part of this mix.”
The company has completed the roll out of Inspired’s Platinum Virtual Sports platform that allows greater customization of the virtual sports products. This means they can decide which sports to offer, schedule the timetable of races, matches and number draws and set the margin on each race. The full roll out will be complete at some point during Q1 2012.