International edition
September 22, 2021

Amanda Bicknell

Openbet appoints new sales director from Microsoft

(UK).- Amanda Bicknell joins leading online software supplier OpenBet as Sales Director, responsible for existing sports-betting and casino business. Prior to OpenBet, she spent 13 years working for Microsoft where she was Business Manager for the UK education sector.


he brings considerable experience to the role of Sales Director and will have commercial responsibility for OpenBet’s existing sportsbook and casino customers.  These include some of the world’s largest operators: William Hill, Ladbrokes, Paddy Power and Sky Bet.

She also assumes responsibility for managing, strengthening and developing key partner relationships. OpenBet recently announced its 100th partner agreement and, with Amanda Bicknell on board, the team will continue to build on this growing portfolio, offering bookmakers and national lotteries the choice of the very best online casino content.

Bicknell’s appointment follows that of Nikos Kryvossidis, formerly of Google, who joined this summer as Senior Vice President of Technology. Both will report to Jeremy Thompson-Hill, Chief Operating Officer. 

Amanda Bicknell, Sales Director, OpenBet, comments; “I am pleased to be joining such a vibrant company that is renowned as the market leader in a fast-paced industry. Relationships are an essential part of any partnership and OpenBet understands the importance of managing theirs to ensure that everyone successfully achieves their goals. I look forward to working with the team and continuing to deliver what our customers require”.

Jeremy Thompson-Hill, COO of OpenBet, said: “This is another key hire for OpenBet and adds further expertise from another leading global software company. Amanda’s experience will enable us to further improve our market-leading offering to bookmakers and national lotteries worldwide. We are pleased to welcome someone of her calibre to our team at OpenBet.”

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