he deal could see Playtech adapt many more of Platinum Studios’ international library of more than 5,000 comic book characters for online games with the full launch of the Cowboys & Aliens slot at multiple sites in numerous global markets expected over the summer.
“Playtech is excited to introduce Cowboys & Aliens to the online gaming scene,” said Sagi Harari, Head of Content for Playtech. “This comic book fits in well with our existing branded games portfolio since it is instantly recognisable due to the great success of the movie and it also lends itself to visually impressive games. Powerful branded games are in high demand and fans as well as casino-game players will be thrilled to experience our new offering.”
Cowboys & Aliens tells the story of an alien invasion in the 19th Century and a live action film based on the novel was recently released by Universal Pictures and Paramount Pictures before going on to gross over us$ 170 million worldwide. The movie, which was directed by Jon Favreau, is soon to be released on Blu-Ray, DVD and other formats and stars Daniel Craig, Harrison Ford and Olivia Wilde.
“Gaming is a whole new playing field for us and perfectly follows Cowboys & Aliens' success at the box office,” said Scott Mitchell Rosenberg, CEO for Platinum Studios. “I'm looking forward to people playing Cowboys & Aliens slots from their living room.”