Rebecca G. Carr

Foxwoods Resort Casino names new Chief Marketing Officer

2011-11-29
Reading time 58 seg
(US).- Foxwoods Resort Casino informed that it has named the former head of global marketing for Verizon Business to be its Chief Marketing Officer. Rebecca G. Carr has joined the Foxwoods executive team reporting directly to CEO Scott C. Butera. Her appointment is effective immediately.

With more than 25 years' experience marketing some of the world's largest and most prestigious brands, Carr will play a key role in shaping Foxwoods brand identity as it prepares to compete for both consumer and corporate business in the Northeast and beyond.
"Rebecca is a highly skilled marketing professional with world class experience," said Butera. "Her proven track record for both leading high performing teams and establishing global brand prominence for Fortune 50 businesses will be a tremendous asset to Foxwoods as we look to transform and elevate our brand in the market."

As Chief Marketing Officer, she will be responsible for all aspects of marketing and communications including strategy, competitive intelligence, advertising, brand, segmentation, direct marketing, interactive (web) and social media, events, promotions, loyalty programs, sponsorships, and public relations.

Prior to joining Foxwoods, Carr was Vice President of Global Marketing at Verizon Business where she led the company's marketing initiatives targeted to national and multi-national businesses. She successfully transformed its brand to a solutions and consulting business and elevated sales effectiveness in key strategic products. Under her leadership, Verizon Business grew its global market share and elevated its perception in the market.

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