he great expo event, dedicated to gaming and game trade members, ended after three days of exhibiting, from 12th to 14th October at Fiera di Roma, and was attended by 14,702 trade visitors (2.1% more than 2010), who admired and tested products and services from 200 companies; in some cased trying out products on their national debut.
Standing out in the 30,000 m2 showcase were the best Italian and international products, in particular regarding new slot machines, VLT, video games, pinball machines, billiards, table soccer and amusement equipment, including technology, furnishing, fitting and services for amusement arcades and bingo halls, online games and gaming, i.e. betting, internet stations, lotteries and Texas Hold´em Poker, as well as the complete range of games offered by Web licensees.
The expo attracted great attention of specialized and general media: at the expo, accredited journalists doubled, totalling no less than 126, including the major television networks (Rai, Mediaset, La7 and Sky).
The attention of the press and TV broadcasters was drawn by a sector with increasingly important economic and social implications: according to AAMS surveys, in the first eight months of the year, takings from games and gaming in Italy totalled approximately 48.3 billion euros, 23.85% more in than the same period in 2010. Overall wins totalled 36,510 million euros, meaning an effective spending on behalf of players of 11,802 million euros.
The Coop 2001 report on consumption forecasts that at the end of the year an estimated total revenue of around 73,0000 million euros (almost 20% more than 2010) from games with prizes, lotteries and new slot machines, will be reached.
ENADA Rome once again stood out not only for its business and expo parts, but also for the spaces and events dedicated to networking and debate among trade members, including associations and Institutions, and for the range of shows and entertainment events.
The expo was inaugurated by an ´appeal for legality´: the message came from SAPAR chairman, Raffele Curcio, who emphasized how ´combating illicit gaming is an important necessity for the entire sector and this is the direction taken by the agreement Protocol signed by SAPAR, ANCI and Confindustria SIT.
“This opinion was echoed by the undersecretary for the Ministry of Economy and Finance Alberto Giorgetti, who, regarding this matter, announced the formation of ´a table with all the police forces involved”, and Davide Diamare of the AAMS, who stressed the key role of the Public Administration in the fight against illegal gaming, underlining how the drawing up of a list of those operating in this chain has precisely that objective.
After this, at the conference “Poker Champions, Business champions”, Scommesse Italia, one of the most important Italian licensees for betting and online gaming, announced the realization of Italian ´first poker room´ dedicated to a player. Filippo Candio, Italian Poker´s number one player, took part in the symposium.
Experts, consultants and entrepreneurs then inevitably talked about online gaming, which will have an increasingly incisive role on gaming revenue and whose unexpressed potential emerged at the conference ´Online gaming: for fun, for money and live casinos. Successful solutions made in Italy´.
The conclusive symposium was very significant and gathered consultants and association representatives round a table. The topic was: ´Stability or instability? The effects of the new regulations on gaming companies´. It emerged that the recent regulations in terms of stability and anti-money laundering, although having the noble and sharable objective of combating illegality, risk, if they are not applied in the right time and manner, to slow down the market, burdening businesses with duties, at the expense above all of less organized small and medium enterprises. For this reason, discussions between trade members, associations, public administration and politicians on the regulations are urgently required.
Entertainment was guaranteed by the 2nd edition of the Rome Pinball Tournament, organized by the IFPA Italia/International Flipper Pinball Association with the collaboration of Tecnoplay and Stern Pinball and the contribution of Rimini Fiera. The competition, an official contest for the World Pinball Player Rankings, was won by 2010 world competitive pinball champion Daniele Acciari, a member of Italy´s national Tecnoplay Team. Stern Pinball owner Gary Stern arrived for the awards ceremony.
There was no lack of personalities from Italy´s star system, such as swimming champion Filippo Magnini and show-girls Laura Barriales and Elena Santarelli.
Rimini Fiera chairman Lorenzo Cagnoni stated, ´ENADA turned the spotlight on the gaming world, a world that has grown in terms of revenue but also features a network of enterprises always searching for innovation to meet a constantly dynamic demand. In this context, the Show is an event that puts the accent on business, but is also a valuable means for strengthening an alliance between companies.´
SAPAR chairman Raffaele Curcio said, “I believe that the 39th ENADA Rome is a show of transition and reflection, due to the arrival of all these regulations, which have caused slackness in the trade. The last regulations, such as the Decree on the numerical parameters of the machines, gave the market a boost, but then tax regulations slowed down this boost. As well as this, there are also the regulations on stability and anti-money laundering, which result in higher costs and considerable operational difficulties for businesses.”
“During these days, there was positive networking among trade members,” added Curcio ´starting with the participation on opening day of the Undersecretary for the Ministry of Economy and Finance, when the message on legality was launched: as trade members, we are ready in this sense and want to make our contribution to going in the right direction supporting the Administration, but with the right times and methods and, above all, with a united front.´
Rimini Fiera business unit manager Simone Castelli commented, ´Even in a period such as this, which is anything but easy, ENADA Rome also achieved great results this year. It is a unique event in the sector for the industry, but also for networking between all the players involved, during which they gather to discuss their problems in the course of the various conferences and round tables. The appointment with ENADA Rome is in October 2012, when there will be celebrations for the 40th edition of a show that over the last four decades has managed to meet the trade´s requirements and highlight its continuous evolution. First of all, however, the gaming and game world will meet again in Rimini, for next year´s ENADA Spring.´