n concrete terms, the so-called video lottery terminals (VLTs) belonging to the ten approved concessionaries are controlled by a central server on the premises of the state monopoly. A variety of well known casino games is offered.
This system guarantees the state complete control: manipulation at the terminal site is technically impossible and the supervisory authority has unrestricted access to all data, also enabling the correct calculation of duties payable. In Italy the number of video lottery terminals permitted by law is restricted to a maximum of 14 % (currently around 57,000 terminals) of the total number of gaming machines. A maximum of 150 terminals is permitted per location. Novomatic has a market share in video lottery terminals of around 40 per cent, making it the number one supplier in Italy.
Adria Gaming International, a 100 % subsidiary of Novomatic, manages this expansion in Italy. The company, with its seat in Rimini, has succeeded in concluding long term supply contracts for video lottery terminals with eight of the ten concessionaries. The firm also holds a majority share in G.Matica, one of the ten licensees, having increased its stake in the company with its seat in Rome to nearly 81 per cent as recently as July 2011. Together with further subsidiaries, Novomatic currently also operates 70 amusement arcades in Italy. The large demand for video lottery terminals in Italy also has an impact on the production in Gumpoldskirchen which has to run multi-shift operations.
Franz Wohlfahrt, CEO of Novomatic, is delighted that their 10,000th video lottery terminal has started operation in Italy. “We are proud that our technology is successful in one of the most modern gaming markets in the world,” Wohlfahrt explains, and adds that, “Our activities in Italy are of great significance because the Italian video lotteries are setting a trend in Europe, possibly even worldwide. The strict regulation by the Italian authorities already serves as a model for many countries planning to expand their gaming markets.” According to Wohlfahrt, Novomatic recognised a long time ago that “strictly regulated gaming markets, high system reliability and unrestricted transparency for state regulatory authorities are key issues for the future of the industry.”