eomobile Gaming is the mobile gaming division of the Neomobile Group, leading global mobile media company in mobile entertainment and pioneer in mobile commerce and marketing. Neomobile and Prima Networks have ambitious plans for the Italian market, which is made up of 50 million mobile users, over 11 million of which are mobile surfers.
Neomobile Gaming will benefit from a suite of AAMS-certified casino games, chosen from a rapidly expanding portfolio of over 150 of Microgaming’s premium titles. Access is through QuickFire, powered by Microgaming, offering Neomobile Gaming a versatile, straightforward and unique mobile gaming platform without the need for extensive back-office support.
Francesco Postiglione, Managing Director of Neomobile Gaming, said: “Since signing the agreement with Prima Networks in January this year to provide us with AAMs- compliant casino software and a suite of mobile games, we have been working hard to ensure our offering is the most complete and competitive in the Italian market. QuickFire’s uncomplicated integration combined with premium content from Microgaming made the decision to partner with Prima Networks very easy and we look forward to a long and successful working relationship.”
Loraine Schoevers, Director of Prima Networks, said: “This is an exciting proposition for Italian gamers, who will be able to benefit from the richest mobile gaming experience in the industry. This is a good example of two leading providers joining forces to create a truly great offering for customers and we are delighted to be working with Neomobile Gaming on this venture.”
Ashley Sandyford-Sykes, QuickFire spokesperson, said: “We are of course looking forward to working with Neomobile Gaming in our first Italian mobile venture. QuickFire’s combination of rapid integration and access to Microgaming games has made us a popular choice with operators looking for reliable, flexible solutions. We’re confident our steady stream of market leading gaming content will prove very popular with Italian gamers.”