he website redevelopment is the product of a six month in-house build driven by customer feedback gathered through in-depth usability testing carried out over the last eight months. Using a market leading Content Management System, the new site will allow Virgin Games to implement a dynamic real-time user experience utilising customer modelling to give the company a more powerful predictor of user behaviour and thereby allowing it to better service its customers.
Simon Burridge, CEO of Virgin Games commented: “The website launch is the latest milestone in our company’s growth. In the last 18 months we have signed over 10 new content partnerships and launched more than 125 new games on our site. All these new content partnerships are integrated into our bespoke platform and are centred around a single customer account. Turning our focus onto a website redesign after such an influx of content has been a natural progression for the business.
“As a Virgin company it’s essential that our philosophy follows that of our brand to be a customer centric business. We had a soft launch of the website at the end of August and the feedback from our players has been overwhelmingly positive proof that listening to the customer and putting them at the heart of what we do always pays off.”
The website redesign is the first step in a series of product enhancements that are coming to Virgin Games over the next 12 months. The company will also be introducing an improved bonus tool in September to deliver free bets to customers across all of its sites.