International edition
September 18, 2021

In Milan, on September 20-22

LVS to showcase its Advanced Betting Platform live at EiG

(Italy).- Sportsbook software provider LVS, acquired by La Française Des Jeux, will be demonstrating new and upgraded features of its Advanced Betting Platform live at EiG in Milan next week. The sportsbook and racing platform has an intuitive new content management system, live betting video console and groundbreaking new tools for traders.


culmination of over ten years of continuous development, the Advanced Betting Platform (ABP) enables operators to build a bespoke site -100% multi-lingual, multi-currency and driven by a sophisticated content management system for a fraction of typical development costs.
CEO of LVS, Simon Ordish, commented: “Our Advanced Betting Platform gives operators very sophisticated risk management and event management technology. Its latest features illustrate our commitment to constantly improving the player’s experience and continually improving operators and traders efficiency.”
Ordish goes on to say, “Unlike many of our competitors LVS will be running live demos throughout the show. This will give potential partners the opportunity to see ABP first hand.”
The LVS Advanced Betting Platform now has an intuitive new click-and-drag content management system that enables marketing and trading staff to keep their websites fresh without system modifications. The new live betting console has been upgraded to maximize the punters involvement and provides a superior gambling experience. This includes the ability to offer live streamed video.
Groundbreaking new tools for traders use graphical representations that enable them to monitor risk at a global level.  A single team member can now oversee an operator’s total exposure at a glance by monitoring graphs that pulsate in real-time as the risk ebbs and flows.
A demonstration in real time of the LVS Advance Betting Platform will take place at Stand 210 at EiG in Milan, September 20-22.

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