ate Chambers, Clarion’s Portfolio Director responsible for ICE, confirmed how the new awards came about: “Following on from ICE 2011 we undertook a wide ranging program of consultation with exhibitors and visitors via an independent research agency. The clear message that came back was they felt the ICE brand could and should spread its wings and transfer the positive values associated with ICE Totally Gaming into new arenas.
“As is the case with everything we undertake, we are working closely with the industry on the project, in particular with the European Casino Association and the National Casino Industry Forum. In what is a very short period of time we have been really encouraged by the response from companies wanting to enter the awards, from sponsors and from those wishing to host clients and colleagues at the awards prestigious venue, 8 Northumberland Avenue. I am confident the Totally Gaming Awards will be a fantastic and appropriate way to raise the curtain on ICE and will represent a great addition to ICE week,” she pointed.
The Totally Gaming Awards are part of the week-long series of industry events taking place alongside ICE Totally Gaming, the most comprehensive b2b gaming exhibition in the world. ICE Totally Gaming features exhibitors from the betting, bingo, casino, lottery, online, mobile and street sectors and takes place across 24th/25th/26th January, 2012, at the Earls Court Exhibition Centre, London.
Entry is free to bona fide gaming industry professionals. To register for tickets visit: www.icetotallygaming.com