he agreement gives MDI exclusive rights to provide lotteries with instant games featuring Mexican National Team logos, trademarks and player images. Prize options include team merchandise, tickets to team matches within the U.S. and grand prize trips to attend all games included in the team’s annual U.S. tour.
According to the Census Bureau’s American Community Survey, there were an estimated 31.7 million persons of Mexican origin living in the U.S. in 2009. Based on data from The Nielsen Company, soccer is by far the sport of choice for this demographic.
“This license gives lotteries a tremendous opportunity to reach out to the Mexican-American population,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “No other major sport attracts this demographic like soccer, and the Mexican National Team holds a special place in fans’ hearts. To offer them instant games with the chance to win merchandise and tickets to see their team play is pretty extraordinary.”
The Mexican National Team typically plays an average of five games per year in the U.S. During 2010, they played six matches in U.S. cities, and attendance averaged 66,000 per match. This year, the squad’s schedule features five games in the U.S. Schedules for the coming years have not yet been announced.