International edition
June 24, 2021

New brand, Freya Bingo, will be targeted towards female players

Microgaming powers new bingo site from Nordic Betting

(Isle of Man).-Microgaming has announced they will be providing Bingo software for Freya Bingo, a new site launched by Nordic Betting. It is part of Modern Times Group, a leading international entertainment broadcasting group with the largest geographical broadcast footprint in Europe.

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Their new brand, Freya Bingo, will be targeted towards female players and will have a unique look and feel focusing on community, integrity and a personal touch. Freya Bingo will run on Microgaming’s new Bingo+ Plus software, which was designed for flexibility and freedom.

Freya Bingo players will have access to multi-lingual and currency agnostic rooms, chat hosts and a range of jackpots in addition to a wide variety of casino games. The operator will not only be able to offer players a range of Microgaming’s award-winning side games, but will also open access to the popular Microgaming powered Progressive Jackpots and leading branded content, such as Hellboy and Hitman.

Thomas Petersen, COO at Nordic Betting, said: “When choosing a provider to power our new bingo offering, we were very impressed by the customisation possibilities available on Microgaming’s Bingo+ Plus platform. Freya Bingo seeks to provide players with a truly localised offering, with an emphasis on community and integrity, and Bingo+ Plus was flexible enough to meet all our requirements whilst sharing games with operators from around the world.”

Lydia Melton, Head of Network Games at Microgaming, said: “We are delighted to be working with Nordic Betting and we are confident of Freya Bingo’s appeal in the marketplace. Increasingly, players are looking for a personalised bingo experience, and through Microgaming’s Bingo+ Plus platform, operators can adapt their brand to suit their target market perfectly. We look forward to a long and prosperous working relationship.”

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