International edition
June 23, 2021

Patrik Selin, CEO Bodog UK

“Changes in UK gambling regulation are positive for the industry”

(UK, exclusive Patrik Selin, CEO of Bodog UK, granted an interview to, in which he commented about the new business opportunities that would arise in the light of changes in gambling laws driven by minister John Penrose. He also talked about the decision of the firm to ask for a new license and about the type of products they are planning to launch.


hat new business opportunities do changes in gambling laws driven by John Penrose bring to Bodog?
Holding licences granted by the world’s most robust and respected regulatory regime is a huge spring board from which Bodog UK can launch. The credibility and trust that the UK already enjoys in the online gamingindustry is immeasurable. To be able to launch Bodog UK with these licences in place is hugely important for us and not only will it benefit our customers but will also allow us to attract the best talent in the industry to work with us.

In your opinion, is this new regulation positive for the industry?
Absolutely. The UK has always been at the epicentre of the global gaming community and the decision to enhance that reputation by creating a new and fair licencing structure that levels the playing field for operators whilst at the same time maintaining the UK's consistent high standards in consumer protection is one that is wholeheartedly supported by Bodog UK.

Why did you decide to ask for a remote and non-remote gaming license?
Well remote gaming is our core business so that was a given but we see no reason why in the future we could not have a flagship ‘non-remote’ shop in the Bodog style in the UK so did not want to limit our scope.

What kind of products are you planning to launch in the UK?
The UK market is one of, if not the most, competitive in the world and so we have to make sure ours is up to speed and that is a process that never stops evolving but on the priority list right now is a mobile platform.

What is UK gambling industry’s position worldwide?
The UK is the biggest in Europe in terms of sports betting by miles but there is significant growth potential in other platforms.

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