International edition
September 16, 2021

Matt Robison

Betfair appoints new Emerging Markets Director

(UK).- Betfair has appointed Matt Robison to the new role of Emerging Markets Director. Robison has joined from Bwin.Party Digital Entertainment where he worked as Central Marketing Director and is set to begin his new role in the coming months reporting to Niall Wass, Chief Commercial Officer for Betfair.

I am delighted to be joining Betfair in such an exciting role,” said Robinson. “Betfair has done a huge amount to revolutionise the industry in the UK and consumers around the world also deserve to benefit from its unique offering.”

In his new position, Betfair stated that Robinson will focus on the management and growth of its commercial emerging markets strategy and provide ‘direction across product management, marketing, brand management, sales and distribution in new territories’.

“The creation of this role is further testimony to Betfair's international aspirations and I am delighted to have Matt on board,” said Wass.

“Matt will play a vital role within the commercial function as we aim to position Betfair for entry into new countries and territories around the world.”

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