International edition
June 22, 2021

Nick Gardiner, Commercial Director of Virtual Sports, Inspired Gaming Group

“Our Virtual Sports to have a large presence in Latin America and Asia in the next six months”

(Macau, exclusive Nick Gardiner, Commercial Director of Virtual Sports in Inspired Gaming Group, detailed the wide range of products that the firm presented at G2E Asia, and commented about its strategy for the Asian and Latin-Americans markets. “There was a lot of excitement around Virtual Sports in 3D, it was great to demonstrate the future direction of Virtual betting,” he said.

nspired presented at its stand in G2E Asia its Virtual Sports products (3D and Virtual Betting Channel -VBC-). Which are main features of both innovative developments? 
Inspired’s suite of leading Virtual Sports content includes football, horse racing, greyhound racing, motor racing, speedway, roulette, lotto and cycling. It is available In-venue, Online, Mobile, TV and Terminals.

Inspired already provides its virtual products to over 18,000 gaming outlets in 22 countries worldwide, generating in excess of  US$ 4.5 Billion turnover and US$ 600 million gross win every year.

The Virtual Betting Channel (VBC) is an international satellite channel delivering Inspired’s world-class virtual racing and sports products to all continents. Inspired provides its virtual content for SIS to air to customers of the VBC over its international broadcasting infrastructure.

 How was the feedback received by visitors for both products?
Virtual Sports was one of the highlights of this year’s stand. There was a lot of excitement around Virtual Sports in 3D, as the creator of the worlds most successful and graphically advanced products, it was great to demonstrate the future direction of Virtual betting.

We were pleased to receive such interest in the Virtual Betting Channel. Both existing and potential Virtual Sports customers were impressed with the global bridge the VBC has created. The VBC has formed a versatile and simple solution for Virtual Sports to become available to all customers, from single shops operations to customers with stores in the thousands. Virtual Sports is already a major part of European betting since 2002. The VBC has now launched in Europe and is available as a worldwide product.   

Which advantages bring these products to operators companies? 
Inspired’s Virtual Sports has proven to increase revenues for bookmakers around the world. It can run alongside other events or be used to fill gaps within the existing contentschedule. Virtual Sports appeals to both existing and new customers, which helps to draw a different demographic of people into the venue.

The success of the VBC is its ability to broadcast to any number of shops, even a single shop can benefit from the increased revenues with the VBC.

Inspired also provides Virtual Sports customers with their own content, 24 hours a day, 7 days a week. Virtual Sports is fully configurable and customisable with operator branding. The multi-language commentary feature generates simultaneous commentary and event audio in 16 different languages. Inspired offers a diverse and wide ranging product set of over 30 variants with different tracks to suit the venue and reflect the current weather conditions, time of day or night. The nature of the engineering behind Virtual Sports ensures viewers will never see the same race twice. Operators can be assured the set up costs are considerably lower than the costs of live sports.

Where is VBC currently available? Is it thought of as a worldwide product? Which strategy has the company for this product in Latin America?
Inspired’s Virtual Sports is already in 22 countries worldwide, in 16 different languages. This translates to over 18,000 gaming outlets already benefitting from increased revenues. Thanks to an ever growing number of different languages available this figure is set to grow.

VBC has launched in Europe, and is available as a worldwide product. The VBC is soon to localise content with sports, betting and languages specific to territories - Latin America and Asia are high on the list to be broadcast soon.  

As both 3D and VBC are new developments, which are the company's goals for them in the short term?
The VBC intends to build on its success in Europe with a territory specific international service, where VBC will have a presence in Latin America and Asia in the next six months.

Inspired is excited about the prospects of 3D Virtual Sports, whilst 3D sports is not suitable for all venues at this time, this is the direction we want to take our content – while maintaining our status as worldwide leader in virtual content.

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