International edition
September 18, 2020

Mike Medlin, Regional Sales Manager of TransAct for South America

“We are starting several tests with big customers from Argentina, Peru, Colombia and Panama”

(Panama, exclusive Yogonet.com).- In the latest edition of SAGSE Panama that concluded last week, TransAct was present at its booth with its distribution partner Hanco. Mike Medlin, Regional Sales Manager of TransAct for South America, talked to Yogonet and assured that the business of the firm “are growing month after month”.

W
hat products did you decide to present for Panama and the regional market?

We are presenting our Epic 950 printer, which is a new product for Panama. Our businesses are growing each month together with our distribution partner, Hanco, with offices in Bogota, Mexico and Buenos Aires.


What goals do you have for this market? Have you got presence there or the idea is to start new business opportunities?

We need to introduce our products in all South American markets. We are a company with great participation in markers such as Europe, North America and Macau, but in Latin America we do not have a great market share and we are a new company. So we need to participate in all the events and all the customers need to know who TransAct is.


What advantages do TransAct products offer to the Latin American market?

Our products are top-quality and competitive. We have star products in the European markets and Macau as well, in which we have more than 60% market share. Latin America is a market to be developed.

 

Which will be the strategy to achieve this position?

We will participate in SAGSE Buenos Aires and we are starting several tests with big customers in Argentina, Peru, Colombia and Panama.

 

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