International edition
September 23, 2020

Ricardo Regner, Bally’s Senior Director of Sales and Operations for Latin America

“Peru continues to be a very attractive market for Bally”

(Peru).- At recent CIJUEGO show held in Lima, Peru, Bally Technologies exhibited some of its latest innovations including the state-of-the-art Pro Series cabinets driven by the new ALPHA 2 platform, the imposing and eye-catchy Vegas Hits, and the award-winning iDeck touch-screen button deck that impressed visitors.

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he incomparable iDeck, which replaces traditional button decks on slot machines, is designed to maximize player-game interaction.  Through its touch-enabled screen, players can customize features, play virtual games, spin bonus wheels, and experience exciting mystery bonusing. “iDeck is definitely a one-of-a-kind innovation,” Regner said. “With a product like iDeck, Bally exemplifies its position as one of the leaders in gaming innovation, constantly creating trailblazing products that offer added value to our customers.”

Regner continues: “We are very pleased to exhibit our latest innovations here in Latin America, demonstrating our commitment to make our newest products available for operators worldwide.” “We have expedited our compliance process internationally to deliver the same great innovations launched in the United States, almost simultaneously everywhere else in the world.”

One of the great conveniences for operators that the iDeck provides is that when new game content is downloaded or installed, the iDeck automatically updates the button configuration, lines, and credits to match the new game.

Vegas Hits, a game that has exhibited strong performance during its initial release in the United States, was also on display at CIJUEGO. This game received a great deal of attention thanks to its double-wheel top box configuration, towering size, and Bally’s U-Spin gesture-control play mechanic. 

Playboy Hot Zone, the newest title in Bally’s popular Playboy series, also received positive reviews from operators. Playboy Hot Zone was presented on Bally’s sleek and trim Pro Series V22/22 cabinet and features Bally’s patented new Hot Zone play mechanic, in which a Hot Zone overlay appears on the reels during the base game and free games, and all symbols under the overlay become ‘Wild’.

“Peru continues to be a very attractive market for Bally,” Regner added. “We are establishing a strong local presence and support to put ourselves in a position to succeed. We are certain that our exciting line-up of games with compelling play mechanics will be well received by both operators and players in this market.”

Bally also participated in the International Gaming Congress that took place during the two-day exhibition. Mariano Sosa, Bally’s Director of Systems Sales for Latin America, was a panelist in the On-Line Systems and Served-Based Solutions session, where he exchanged his opinions about the benefits of these solutions with colleagues.

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