he bookmaker will now have access to Inspired’s market-leading Virtual Sports portfolio, including horses, dogs, and soccer, in all of its 160 betting shops. Speedway, cycling, lotto and Spin 2 Win, will be launched in the coming weeks and more sports are due to be launched on the Channel in the second quarter of 2011.
The Virtual Betting Channel, produced and transmitted by SIS, went live earlier this week and will broadcast over 170 events each day from 8am to 10pm daily. The service is available to UK and International companies as an additional or stand-alone channel via the SIS footprint. The service includes useful statistics and a live commentary from SIS to promote each event and add ‘real world’ excitement. All the VBC events will be supported by a full data service via SISdata365 and a free daily PDF race card service to those customers wishing to display form guides (runners/riders/drivers etc.) for the virtual events.
Phil Siers, SIS Managing Director, said: “SIS and Inspired has created a unique offering by combining its expertise. We have been delighted with the reception of this product, particularly among the independent bookmakers, and we are excited about having a major independent chain such as Boylesports on board. Boylesports is known to be innovative and progressive in offering their customers the best possible betting shop facilities and service; the addition of a standalone virtual betting channel will give them market advantage in attracting a new audience for their shops. This is a very exciting market development and we are looking forward to a successful launch with Boylesports.”
Steve Rogers, Inspired’s Managing Director of Virtual Sports, said: “We are delighted to have secured such a prestigious client as Boylesports for the Virtual Betting Channel. We knew that together with SIS we would be able to deliver a compelling offer to the independent market and we are extremely pleased with the channel which we have produced.”
John Boyle, Boylesports CEO said, “We’re very excited to be launching the new VBC channel in Boylesports shops. We pride ourselves on giving our customers the best retail betting experience possible, the new VBC channel can only add to the high quality of product we already provide. Product innovation in the retail betting market is vital to success and I’m sure this new service will help us reach new audiences and keep us at the forefront of retail betting in Ireland.”