arek Borowiec from APEX gaming was presented with this major award during the exhibition by ELA president himself, Pedro Galindo Guerra. This award in the category Research & Development underlines the dedicated focus placed by APEX gaming management on bringing new entertainment gaming solutions to the market, true to the company motto to take gaming `to the next level´.
Within the space of twelve short months, APEX gaming has been able to establish itself in Mexico as a firm partner for gaming operators. The fact that a subsidiary was established in Mexico City shortly after the exhibition in 2010 sent a strong message to the market: APEX gaming takes the Mexican gaming market very seriously and is and will remain there to support the market locally. This determined message ensured that local operators could show the necessary confidence to allow APEX gaming the necessary time, co-operation and feedback to successfully implement APEX gaming on their casino floors.
The Pinnacle upright and Pinnacle SL slant top gaming machines were displayed on the APEX gaming stand with the proven Multi Magic games package. Borowiec commented on the exhibition feedback, “this year the ELA has seen an increase in both local and international visitors. Indeed many operators from Latin America used the ELA as an opportunity to witness the gaming strength that APEX gaming offers”.
Johannes Weissengruber, founder and CEO of APEX gaming, was very pleased with the feedback from the ELA, stating, “We understand the importance of providing the Mexican market with an excellent infrastructure. Mexican operators are rest assured that they can receive local support. It is our strategy to invest in our markets, to send out the signal that we are there for our customers. This is essential to create long-term and prosperous partnerships. Such partnerships are currently being created in Mexico”.