he promotion and marketing of products and services in an Expo such as SAGSE Gaming Panama requires time for preparation, scheduling and the creation of a wise timetable”, assured SAGSE Panama organizers in a recent press release.
“Pre-expo (planning and preparation) needs time and not distract energy and resources on other non-regional events or with actions of lower territorial coverage. In an international exhibition the cost per contact is more effective, because it comprises a whole region”, they added.
“During the show, a great performance is important, and everyone must be alert, specially the sales team, and the dynamic of the stand is important, as well as the post-show, with everything related to commercial monitoring, follow up and evaluation”, they assured.
“Panama is growing and we must take advantage of the opportunity. SAGSE is synonymous of internationality. We already have confirmed operators from: Aruba, Argentina, Austria, Bahamas, Brazil, Bulgaria, Chile, Colombia, Costa Rica, Ecuador, Spain, Slovenia, El Salvador, France, Nicaragua, Latvia, Panama, Paraguay, Mexico, Puerto Rico, Dominican Republic, Turkey, Macedonia, Belarus, Suriname, Guyana, St Martin, Belize, Guatemala, Romania, Italy, Uruguay, USA and significant presence of operators from Peru”, they commented.
“We must bear in mind that participation costs are high or low according to what and how you perform and plan your participation. There are No small or big exhibitors everyone can take advantage of if you plan it”, they said and pointed: “Please develop and track the most appropriate markets. An expo is a solid element of promotion, sales and communication. This leads to having very clear approaches and concepts. The exhibitions are great opportunities to set a starting point for further long term business and never goals. Participation should not be improvised.”
“There are two facts that are a guarantee of failure: Lack of planning and passiveness attitude. It is for this reason we ask for Concentration and Dedication. SAGSE Gaming Panama, with 7 years of experience, is the most international event in the whole Region”, organizers stressed.
When advising their exhibitors, they assured: “Please use your time and Contact possible buyers and all your actual customers and gaming media. Please take the time required to plan and provide all details for a successful participation. SAGSE Gaming Panama is just once a year. We at Monografie have posted our event in more than 30 international graphics media printed in English, Spanish, Portuguese, Chinese and Russian during the past year. We have shipped and hand delivered more than 15000 flyers and 20,000 physical invitations by mail to all places in Latin America and the world and also sent electronically over 100,000 emails to our exclusive database.”
“We ask for concentration, responsibility and absolute dedication so SAGSE continues being the true place for games of chance exhibitions in Latin America”, concluded Alan Burak, Commercial Manager of SAGSE.