ala Casinos, which is part of Gala Coral Group, said it chose the Billboard not only because of its high definition graphics but also because Cammegh demonstrated ability and enthusiasm in customising artwork and fine tuning the Billboard’s functionality to enhance player experience in the company’s 27 UK and Gibraltar casinos.
When asked how the product had been received by Gala’s members, John Birmingham, Head of Business Development for Gala Casinos, said: “I am absolutely delighted with the Billboard Displays, they have truly enhanced the player experience in our casinos and the feed-back from the customers has been excellent and this is reflected in their player activity.”
On Cammegh’s delivery of the project, Birmingham added: “Cammegh’s efficiency, from the start of the initial site surveys to the final Billboard installation was outstanding. I am now looking to work with Cammegh to further enhance the Billboard’s functionality with the specific objective of optimising game revenue. It’s very exciting.”
Andrew Cammegh said of winning the Gala order: “We were very pleased to be selected by Gala. During the process we listened to exactly what Gala wanted to achieve and delivered on their specific requirements, including the addition of an integrated, updateable pay-table and new 3D statistics animation.
“It’s very satisfying to be able to respond to a customer in such a holistic and comprehensive way, and we did this by carrying out their instructions to the letter and delivering a complex roll-out ahead of schedule.”
Cammegh added: “We are now turning our attention towards the next phase, including the implementation of new roulette game content to further enhance the player experience and increase productivity.”