International edition
September 23, 2021

Courtney Muller, Senior VP at Reed Exhibitions

“We will see approximately 5,000 attendees coming from over 50 countries to G2E Asia”

(Macau, exclusive Just a few days before the beginning of G2E Asia 2011 in Macau, Yogonet interviewed Courtney Muller, Senior VP at Reed Exhibitions, who analyzed the growth and the development of the event, as well as the expectations and highlights on this year’s edition. She also talked about the companies and countries to be represented, and anticipated all about the conferences and educational program that will be held within the show.


2E Asia is celebrating its 5th anniversary this year. How do you analyze its growth and development since its first edition?
G2E Asia has more than doubled in size since its first year back at Macau Tower!  In 2007, the inaugural year of G2E Asia, we had 80 exhibitors and 2,589 square meters of exhibit space.  This year the show will feature approximately 120 exhibitors exhibiting in 5,800 square meters.  Since moving into the Venetian property we’ve had the opportunity to expand not only the show floor but also the education program.  The Venetian has been a good home for us and we look forward to our 4th event in the venue.

Which are your expectations for this year event? New pavillions and events have been announced. Which are the novelties and highlights of G2E Asia this year?
This year we are introducing the Green & Lighting pavilion along with the return of the I-Gaming and Security pavilions.  On the show floor we are bringing back by popular demand, an expanded Game Protection Seminar hosted by renowned casino security expert Sal Piacente.   We are also introducing the G2E Asia Wine Tasting Lounge sponsored by JAQK Cellars where our visitors can come and sample premium wines. Once again we will be holding our Welcome Reception on Tuesday night. This year the reception is a celebration of five years of G2E Asia and it will be held off site at Club Cubic a the City of Dreams.

The conferences and educational program are always a key point of the event. Which are the most important topics to be discussed this year? Who are the key speakers?
Well, it’s difficult to pinpoint what the most important topics are since our advisory board has helped craft this program around all of the industry’s most critical issues, but I can certainly share some highlights. Prior to the opening of the show floor on 7 June, we’ll again hold our popular Global Markets Forum which consists of regional updates from gaming jurisdictions throughout the Australasian region. Key gaming operators, analysts, developers and more, will share their insights on the current performance, challenges, and opportunities for markets like Macau, Singapore, Japan, Taiwan, Vietnam, Korea, Australia, The Philippines, and more. On 8 June we’re happy to introduce two tracks in our general program this year—one designed for senior management of regional casinos, and another for middle management. With that we’re also introducing simultaneous translation services this year, which will allow delegates to hear virtually all sessions in their choice of English or Cantonese. Key topics will include VIP Junkets, Casino Floor Layouts, Electronic Table Game Technology, Hiring and Retaining Staff, and much more.

Finally, we’re also excited for the return of our Gaming Management Certificate Program which is produced in partnership with our friends at the University of Macau and UNLV Singapore. This year’s program is focused on leadership in the gaming industry, and will be highlighted by a keynote speech by Akiko Takahashi, the Executive Vice President, Chief Human Resources and Corporate Social Responsibility Officer at Melco Crown Entertainment Ltd. Ms Takahashi’s speech will focus on navigating a successful career path in the gaming industry, providing an excellent opportunity for the certificate program’s core audience of new casino managers in Asia.

How many exhibiting companies will participate this year? Do you have an estimation of number of visitors and countries that will be represented?
We will have 120 exhibitors companies exhibiting this year, and we will see approximately 5,000 attendees coming from over 50 countries including Macau, Hong Kong, Taiwan, Philippines, South Korea, Australia, Malaysia, Japan, United States, Singapore, United Kingdom, India, Vietnam, Germany, Cambodia, Thailand, Canada and others.

Macau is now considered the international leading market for the gaming industry. How important is this achievement for the show?
As a company that is in service to the gaming industry we are thrilled to see this kind of growth for any gaming market!  G2E Asia represents the market and is a wonderful way for the industry to come together, network, learn, see new products and share ideas with other smart people who work in the industry. 

How important is for Macau having such an exhibition like G2E? 
An important gaming market like Macau and the surrounding region has a critical need for an event like G2E Asia.  G2E Asia brings opportunity to the industry and a positive focus on all of the great things that are going on in Asian gaming.  The media comes out in force for G2E Asia and the positive publicity around gaming is always good for the industry.

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