ow do you evaluate your participation at ELA?
We consider that ELA is the most important advertising event for the sector in Latin America, in which all the brands related to this activity can gather. In Eibe Games / Ortiz Gaming, we have become the best proposal of the exhibition, because our stand has been the most fun and visited of the show for the third year in a row. And the proof of our success was the acknowledgement of the industry, with the “As de Oro” award for being the company that grew most in the Mexican market in 2010, and the “Honor Plaque” to best advertising offer, an award granted by magazine Casinos de Latinoamérica and European Casinos The Elite.
Which was the feedback of the public towards the products you presented?
As always, the customers received our proposals with great openness, because in Eibe Games / Ortiz Gaming we work with the precept: “Fun will be assured”. And as we know the final user of our machines, our products are always made thinking on them, which generates a great confidence in gaming operators, who trust completely in our innovation.
How important is Mexico for Eibe and Ortiz?
It will no doubt be one of the most important countries for the sector. Due to this, we have worked in an important way to achieve a total integration of our products with the market, developing strategic proposals which have allowed us to have a sustained growth for several years and consolidate as the company that grew the most in Mexico.
How do you think will the Mexican market evolve in the near future?
The Mexican market will keep on growing, and so the activity is coming to fruition. The challenge consists in generating products for a more demanding public, and there is where Eibe Games / Ortiz Gaming has more strength.
Which are the main projects and objectives of the company in Mexico in particular, and Latin America in general?
Eibe Games / Ortiz Gaming is widely consolidated in the Mexican market. However, we have an expansion plan in Latin America, where we will have more presence in different countries, with products focused for those markets, and no doubt we will have the success we had in Mexico.