International edition
July 27, 2021

Marcel Heutmekers, Atronic’s Senior Director for Latin America and Asia

“Our presence at ELA is a confirmation of our commitment to the Mexican market”

(Mexico, exclusive Atronic said present at recent FADJA exhibition in Colombia showing its new Oxygen platform. From today, the company is attending ELA Mexican trade show. Marcel Heutmekers, firm’s Senior Director for Latin America and Asia, talked to Yogonet about the presence of the company at the show and how Atronic is working in the Mexican market.

hat products are you exhibiting at ELA 2011?


At ELA we are showing several products from our brand-new product family. We’re proud to display our new OXYGEN cabinet with HOT & WiLD, diversity and core games. We are also showing our DOGGIE CASH and Magic 5´s progressive links.


The new OXYGEN cabinet is designed to perform. OXYGEN includes the new sensys EP platform, which is powerful and robust, yet easy to service. It features value-driven innovation and provides the highest level of security by using smart card devices. With its Game to System (G2S) compatible hardware, OXYGEN is network-gaming ready and supports player tracking modules and all major casino systems.


The new HOT & WiLD multi-level progressive link is based on the widely popular CASH FEVER link and includes four jackpots, exciting new features, and even more bonus action. This time the Doctor also has an accomplice, the lovely Miss Fever, who helps the doctor heat up the jackpot thermometer and sends it soaring to the top progressive award. The OXYGEN cabinet’s top wide screen shows the jackpot meter so players can follow the rising mercury during HOT & WiLD bonus games. By activating the Bonus Bet, players can double their chances of entering the CASH FEVER Bonus during each and every wager. Combined with an attractive, flexible merchandising package, this combination will turn up the heat in any casino. HOT & WiLD is offered in single-game or multi-game setup.


ATRONIC´s new multigame, diversity, features brand-new as well as top-ranking games. It is the only multigame on the market with proven, top-performing standalone progressive games. Diversity provides variety in space-limited venues, extends play and profit-per-customer, and attracts new players.


ATRONIC’s extensive player research has found significant differences between the needs and desires of players in each of the Latin American countries it serves. To serve those needs, ATRONIC created DOGGIE CASH, featuring the adorable pooches from the internationally recognized Artlist Collection. On top of the four supporting game titles, this exciting multi-level progressive features two bonus rounds: the Mystery Dog Bonus and the DOGGIE CASH Bonus. Players love the visual issues of DOGGIE CASH such as logos and the cute dogs. Women players especially enjoy the theme, and in addition, players like the fact that they have big chances to win the highest jackpot without passing through the lower ones.


Magic 5’s is the latest addition to ATRONIC‘s multi-level progressive links, featuring an impressive 8 progressive levels. Each level can be won during the base game or free games with any 5-of-a-kind win combination (requires playing max bet per line). The 8-level progressive link enables players to win one of the progressives at any time – without the need to enter any bonus game. Magic 5’s is all about simplicity. When playing max bet per line, all natural five-of-a-kind line wins trigger the corresponding progressive jackpot as displayed on the top screen. Magic 5‘s has been designed for regular players who can feel the chance of hitting a jackpot on a more frequent basis.


On the systems side, ATRONIC´s Systems division will present the broad range of ATRONIC´s comprehensive systems solutions, including, the new evolution of casino floor networks, maximizing revenues and streamlining casino operations. Built with proven hardware based on recognized industry standards, provides more efficiency, flexibility, entertainment, and power, so operators can spend more time on strategic initiatives and less on downtime and operating costs.


What are your expectations about the show?


Most Mexican operators are attending at the show, so we do expect to have a busy week. Our presence here at the show is a confirmation of our commitment to the market, and we see it as a good opportunity to present our latest product developments to both existing and new clients.


How do you see the Mexican market?


The Mexican market has grown tremendously in recent years, and we expect that this will continue.


In addition, we see some of the "early operators" not only continuing their growth path, but also strongly focusing on optimizing and fine-tuning their existing operations.  This is an important development because it will help to ensure the long-term success of our industry in this country.


What is your marketing positioning in Mexico?


ATRONIC is focusing on quality.  We have a strong library of games, some of which have been developed exclusively for the Latin American market. In addition, we have a local team and have assigned additional resources exclusively to Mexico. This will allow us to work closely with operators, and support them wherever we can in order to optimize their operations. This applies not just to products, but also to strong technical service support, innovative casino promotions, and game analysis support.


What are your projects for this country?


ATRONIC’s presence in the market has started to grow significantly since late 2010. Now that we are receiving strong performance feedback from our OXYGEN cabinet, we expect that this trend will continue. As a result, the strategy for us will be to continue our current approach, try to be as close as possible to the operators, and help them to further grow their businesses.


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