International edition
September 27, 2021

Tom Nieman, JCM Global’s VP of Marketing

“At ELA, JCM Global will show the first server-based bill validator in gaming”

(Mexico, exclusive A few days before the beginning of Mexican trade show ELA, spoke to Tom Nieman, JCM Global’s VP of Marketing, who anticipated the novelties that the firm will introduce the trade event, and also gave an overview about gaming in Mexico.

hat products will you exhibit at ELA 2011?

JCM Global is the world’s leading supplier of innovative automated transactions solutions for the gaming industry, and is trusted by operators, suppliers and integrators because of its unsurpassed service and support. In booth 40 at ELA 2011, JCM Global will be showing the first server-based bill validator in gaming, its new Direct Deposit System or DDS. Also known as PlayCash, this system empowers players insert bills at the slot machine, into a device that is situated right next to -- but is separated from -- the slot machine.

This means no more waiting for an attendant, and it also means more privacy for the player. PlayCash also gives operators a higher level of security because it has JCM’s sophisticated validation software inside, validating, stacking and securing notes. The system is already in use in Mexico to great player and operator satisfaction.

What are your expectations about the show?

JCM Global expects to have a great show because of the wide acceptance of its DDS/PlayCash system, and the word of mouth that has already been spreading the news about the product.

How do you see the Mexican market?

Mexico is a vibrant and growing market, and JCM Global is excited to be in the region with a fantastic product that was created specifically for the market.

What is your marketing positioning in Mexico?

JCM Global is the leading supplier of innovative products for the gaming industry, and that is true in Mexico, Macau and everywhere in between.

What are your projects for this country?

We will continue to focus on the DDS/PlayCash system, and we will work very hard to earn the trust and respect of operators across the region with the system. We are confident in our ability to do so, because the DDS/PlayCash brings an unprecedented level of convenience and security to the cash management process.


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