International edition
September 25, 2021

It was sold by the UK-based Media Corp to an unnamed company sells for US$ 2.5 million

(UK).- The importance of having the right domain name for your ecommerce websites was underlined today when became the most expensive domain name to change hands this year. The name, which lends itself to search-engine optimization and would be easily found by consumers through natural search, changed hands for US$ 2.5 million.


he transaction points to the strength of the online gambling market. It was sold by the UK-based Media Corp to an unnamed company, in a deal brokered by online domain specialist Sedo.

Justin Drummond, chief executive of Media Corp, said: “We are very pleased with the result of the sale of The team at Sedo has made the negotiation process as straightforward as possible and have helped us secure a great price.”

Liesbeth Mack-de-Boer, of Sedo, said: “The high sale price paid for is a real confidence booster for the global domain industry and demonstrates the value gambling companies are still prepared to place on their digital assets.

“Keyword domain names such as offer significant advantages in terms of search engine optimisation (SEO) strategy, with web sites often ranking well in natural search listings and receiving better click through than paid search campaigns.”

The sale is the third biggest sale that Sedo has handled, following, for US$13m and for US$ 3m.

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