he transaction points to the strength of the online gambling market. It was sold by the UK-based Media Corp to an unnamed company, in a deal brokered by online domain specialist Sedo.
Justin Drummond, chief executive of Media Corp, said: “We are very pleased with the result of the sale of gambling.com. The team at Sedo has made the negotiation process as straightforward as possible and have helped us secure a great price.”
Liesbeth Mack-de-Boer, of Sedo, said: “The high sale price paid for gambling.com is a real confidence booster for the global domain industry and demonstrates the value gambling companies are still prepared to place on their digital assets.
“Keyword domain names such as gambling.com offer significant advantages in terms of search engine optimisation (SEO) strategy, with web sites often ranking well in natural search listings and receiving better click through than paid search campaigns.”
The sale is the third biggest sale that Sedo has handled, following sex.com, for US$13m and vodka.com for US$ 3m.