tockholm-based Mobenga revealed that the agreement will see it supply Betsafe with a ‘full mobile offering’ that is set to go live in the autumn affording players access to its range of games and events while on the go.
“We are thrilled to add such an exciting brand and pioneering company as Betsafe to our portfolio,” said Christian Rajter, CEO for Mobenga."We expect to work a lot around the brand and on innovation and look forward to helping it expanding its business to the mobile media and enabling its customers to connect to Betsafe anytime and anywhere.”
Mobenga described Betsafe as ‘one of the most innovative and edgy sportsbook brands’ owing to functionality that allows customers to suggest their own events on which to wager and stated that the Malta-licensed firm has seen ‘an increasing demand’ for mobile services with the move to provide these being a ‘natural step in the strategy of being highly innovative and customer demand driven’.
“We are very happy that we'll soon be offering top-class mobile services to our customers,” said Henrik Persson, CEO for Betsafe.