he visit to the event established for the first time a series of partnerships between the two exhibitions in an immediate future, that will be set down next year with the participation of Mexican representatives in NIGA and Indian tribal leaders on ELA 2012.
Tribal representatives were very interested on knowing the products exhibited at the Mexican show from Latin American countries like Brazil, Argentina and Mexico, as well as seeing important developments on display in ELA by European companies that always provide cutting edge technology.
According to the managers of American Indian casinos, whose benefits surpases those of Las Vegas and Atlantic City, the references that they have from machines called “Clase Mexicana” shown in ELA are excellent, so they want to know these products in situ.
These games are very similar to the ones known as“Clase II,” that are preferred in the casinos that these tribes have in concession in many US regions. They said that, by the moment, they are restricted to buy only American products, but they want to expand their supplier base.
ELA representatives have signed several agreements with various Indian tribes that will culminate with their presence in ELA 2012, where they can make a survey of the Mexican market as well as participate as speakers in the sessiones of the conference organized by Yogonet within ELA.
Thus, ELA will multiply its marketability: to the traditional Mexican market, Central American and Andean region which goes to the Aztec capital, would join the huge lines of business generated by Indian tribes.
The visit to the Mexico exhibition was the only Latino presence in the Indian exhibition, where the vast majority of exhibitors were North American. It is the first time that NIGA liaises with the Latin American sector of the industry and it was through the initiative of management of ELA. The show will be held on 4-5 May in Mexico City.