International edition
September 27, 2021

Matt Jellicoe, CEO of Offsidegaming

“Our partnership with Tristar will see the launch of with initial focus on Mexico, Brazil and Chile”

(US, exclusive interviewed Matt Jellicoe, CEO of the sportsbook technology provider Offsidegaming, that recently announced the signing of an agreement with Latin American marketing partner, Tristar International, to launch a number of Sportsbetting, casino and poker sites across the Latin American region. He also commented about the products and services that the firm offers and its projects with Argentine operator Elygra Online.


hat does the deal with Tristar International represent for the company?
The agreement with our new marketing partner Tristar International means that we are in a really strong position to deliver a full suite of gaming products to the Latin American market. Tristar specialise in internet marketing with operations in gaming, affiliate marketing and domain trading and they fit well with our strategy and are a very strong marketing outfit specialising in this specific region.

Where are you planning to launch the localised versions of
Our partnership with Tristar will see the launch of in a number of localised versions and the initial focus will be Mexico, Brazil and Chile.

What will Tristar International provide for this alliance?
Tristar have a great track record in gaming and brings to the table lots of regional marketing experience for the Latin American market. Our partner’s main focus will be to target Mexico, Brazil and Chile through media buying and local marketing.

In what stage is the deal that you closed with Elygra Online last year?
We signed our first South American deal with licensed Argentine operator Elygra Online in September and this month we will see the first of many marketing campaigns after resolving all legislation and licensing issues that affect Argentina. This was the first business to business deal of its kind for Offsidegaming and we provide Elygra with a full sports betting, casino and games platform.

Are you still planning to open a regional office in South or Central America? What can you tell us about it?
Entering the Latin American market is very exciting for us, as we have been looking to open up in South America for some time. We are still considering Argentina as a location but at present, all operations are currently based in Europe.

What is the balance of Offsidegaming’s activity in Latin America during the past year?
Although the Latin American market is still a very small area for us, it will be one of the areas that we focus on growing throughout 2011/12 as a whole we see this area as a strong growth area. We have a 100% success rate in developing successful B2B partnerships, that is a record we intend to keep, and it is important that we research the right partners for this region. Our approach is very much based on quality not quantity.

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