innacle, which doesn’t have a Strip casino, and Wynn, which doesn’t have other U.S. casinos, negotiated a deal that lets big spenders at Pinnacle’s Louisiana, Missouri, Indiana and Nevada properties use rewards to stay at Wynn resorts.
Casino companies view loyalty programs as a potential source of growth. Caesars Entertainment has led the industry in attracting gamblers to its Strip casinos by using its Total Rewards program to draw customers from its US properties outside Las Vegas.
Pinnacle CEO, Anthony Sanfilippo, said last month he was mulling such an agreement, without naming the ally.
Pinnacle rose 12 cents, or 1 %, to US$ 12.63 at 4 p.m. in New York Stock Exchange composite trading. Wynn gained US$ 1.03 to US$ 128.09 in Nasdaq Stock Exchange trading. Both are based in Las Vegas.