International edition
September 27, 2021

On March 8-10 at California Pechanga Resort & Casino

Bally will gather nearly 400 customer users at 8th Annual Systems User Conference

(US).- Bally Technologies will host its three-day Systems User Conference 8 at Pechanga Resort & Casino in Temecula, California on March 8-10. This year’s conference, featuring the theme “Products in Action,” will allow gaming operators who use Bally Systems to see the company’s cutting-edge new solutions live on the Pechanga casino floor.


n addition, the annual event will provide attendees with practical tips and tricks, innovative ideas, and networking to help them get the most from their Bally Systems solutions.

One of the key solutions that will be in action on the Pechanga casino floor is Bally’s iVIEW player-communication technology for the networked floor. More than 2,400 games will have the iVIEW player-user-interface, and Bally’s award-winning iVIEW Display Manager (DM) game screen player-user-interface will be featured on 1,200 gaming machines from Aristocrat, Bally, IGT, Konami, and WMS.

iVIEW DM allows gaming operators to present personalized content, such as player account information and directed marketing messages, on the main game screen without interrupting play. iVIEW DM also enables point-of-sale marketing to improve player experiences.


This backward-compatible technology, which can work on any manufacturer’s touch-screen gaming devices, has evolved into a self-service kiosk, enabling players to carry out many functions, some of which will be showcased at Systems User Conference 8, including ordering drinks and reviewing their offers.

As a point-of-sale device, other features it can offer include the ability for players to conduct banking functions without leaving their seat. Streaming video functions even allow players to watch live sporting events and TV programs.

Another highlight of the conference will be the Bally SDS Windows system for slot accounting, which provides casino operations of all sizes with a competitive and scalable slot management system utilizing a modern scalable architecture. Also shown will be the Elite Bonusing Suite. When combined with Bally’s iVIEW and iVIEW DM player-user-interfaces, the Elite Bonsuing Suite creates incredible excitement on the casino floor through floor-wide bonusing events at each gaming machine.

During the conference, Pechanga will host a floor-wide Virtual Racing event for customers, leveraging the entire iVIEW DM network, the Elite Bonusing Suite, and the Bally CoolSign media-management solution to manage digital displays. Bally will also showcase live demonstrations of U-Spin Bonusing, which enables casino patrons to touch and spin a virtual bonus wheel and win rewards, all without interrupting their slot play.

Systems User Conference attendees will get to experience Bally TV, with customized marketing messages, casino and resort information, and access to player's club account information on their in-room TV. In addition, key conference sessions will be available through Bally TV on-demand in attendees’ hotel rooms.

Bally will demonstrate managing content via tools like Bally Command Center and CoolSign on traditional distribution channels. Bally will also showcase solutions for hand-held smart devices, including Service Tracking Manager, a browser-based dispatch system that dramatically improves efficiency and customer service on the casino floor by routing patron requests made at the slot machine via iVIEW or iVIEW DM to casino floor personnel via handheld smart devices such as the iPhone, iPad, and Blackberry.


Another mobile innovation that will be showcased at Systems User Conference 8 is the Bally App, which lets players stay connected to their favorite casino and access key player’s club features, no matter where they are in the world, safely and securely, from their smart device including the iPhone, iPod Touch, and Windows 7 mobile phones.

To enrich the conference, Bally will host internationally respected speakers such as  Dr. James Canton and Emmitt Smith.

James Canton, a renowned global futurist, social scientist, keynote presenter, author, and visionary business advisor, for more than 30 years, has been insightfully predicting the key trends that have shaped our world. Dr. Canton is CEO and Chairman of the Institute for Global Futures, advises the Global Fortune 1000 on trends in innovation, financial services, health care, population, life sciences, energy, security, workforce, climate change, and globalization.

Emmitt Smith, member of the NFL Hall of Fame, three-time Super Bowl champion, and the NFL’s all-time leading rusher,  was selected by the Dallas Cowboys in the first round of the 1990 NFL draft and also played for the Arizona Cardinals. Following his legendary football career, Smith won the ABC reality show Dancing with the Stars in 2006.

Sponsors of Bally Systems User Conference 8, listed in alphabetical order, include ACI, Agilysys, Avnet, Axiomtex, BCM Advanced Research, Bsquare, Cisco Systems, FutureLogic, Global Cash Access, HP, IBM, InfoValue, Kontron, JCM, MEI, MICROS Systems, Inc., Mintronix, New Wave Automation, NRT Technology Corp., PAR, Seneca, Stratus Technologies, Transact Technologies, Visionary Solutions, and William Ryan Group.


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