n its preliminary results for the year ended on 31st December 2010, the mobile channel of the company’s digital division delivered a substantial year-on-year revenue growth of 78.4 % to US$ 9.2 million.
In 2010, Ladbrokes recorded group revenue of US$ 1,584 million, up 1.3% on 2009 results, and pre-tax profits of US$ 328 million, up 20.1% from US$ 273 million in 2009.
The company’s digital division contributed to this with a 5.4 percent increase in net revenue to US$ 274 million, and a 36% increase in operating profit to US$ 101 million.
Meanwhile, this year, Ladbrokes plans to continue with an 18-month project that involves implementing a new e-commerce platform. The company said the system will deliver features including improved site search functionalities, a single customer ‘wallet’ for all its products and its own front-end platform.
“This increase and a 4.2% growth in active customers as well as a 4.5% growth in new sign-ups, reflects the benefits of investments made in our online mobile products and the development of our online marketing capabilities,” the company said.As well as creating new smart phone apps, another of the company’s technology developments last year was to extend its Bet In Play offering, which enables punters to bet during a match or race.