In this newly created position, I’ll be responsible for all facets of IGT’s operations in Latin America and the Caribbean including sales, support, services, finance, marketing and operations.
What countries will be your main targets in this region?
There are 33 countries in Latin America and Caribbean region. We will be targeting all these markets directly or via partnerships over the coming months.
How do you see the Latin American market regarding other important territories?
The Latin American and Caribbean region presents growing opportunities for investors, operators, equipment and technology suppliers and many more within the gaming industry. This large region encompasses more than 30 countries with a total population of more than 569 million, many of which dedicate an average of US$250 of their entertainment budget annually to gaming.
In addition, land-based gaming activities have traditionally been closely linked to the tourism industry which continues to be a successful market year over year in this region. We believe new opportunities exist in this region for IGT’s interactive group as mobile and Internet gaming applications continue to gain popularity.
What country has more potential for IGT’s business strategy?
The highest potential growth areas for IGT are Panama, Peru, Chile, Colombia and the Dominican Republic in addition to Mexican and Argentine markets.
IGT is fully committed to the Latin American region and we will be investing heavily to further establish local support and coverage for our customers throughout the marketplace. Additionally, we will be focusing on further enabling and supporting our customers and partners with increased training programs.
What does this appointment at IGT represents for your career? What do you bring to the company?
Joining IGT after 22 years in the Information Technology Arena enables me to learn about one of the fastest growing industries in the world today. This new position allows me to combine my 14 years experience at an executive level in this region and my extensive Information Technology knowledge to further develop IGT’s international footprint in Latin America.
One of the many reasons this position appealed to me was due to the fact that the decision making process in the gaming and casino industry is evolving to include the CFOs and CIOs more than ever. I also am focused on assisting our team to better articulate IGT’s values to our prospects and customers.