he attendance increased by nearly 4 percent over G2E 2009, and exhibitors gave to last year expo the highest satisfaction ratings in five years.
In addition, G2E's all-new key buyer VIP program showed a record-breaking 17 percent increase in attendance for the most senior-level buyers and decision makers. Total attendance for G2E 2010, which includes everyone who attended the event, also saw growth, increasing to 24,941.
The 2010 event was held Nov. 16-18 at the Las Vegas Convention Center.
"I can say without reservation that this was our best showing ever," said Gavin Isaacs, executive vice president and chief operating officer at Bally Technologies, a major exhibitor at G2E 2010.
"The numbers, especially the success of the key buyer VIP program, show we are achieving our primary goal - to provide gaming professionals with the valuable tools, knowledge, and business opportunities they need to be successful in the global gaming industry. We are excited to continue to provide this one-of-a-kind experience at our 2011 event as well,” said Courtney Muller, Senior Vice President at Reed Exhibitions
G2E 2011 will take place on October 4-6, reflecting a newly adjusted schedule that moves the annual trade show and conference ahead by more than one month. G2E also will move from the Las Vegas Convention Center to the Sands Expo and Convention Center.
According to show organizers, the revised schedule allows exhibitors more breathing room between major international gaming events. It also will help purchasing decision-makers at gaming companies plan for the year ahead with greater ease, ultimately, increasing sales and enhancing exhibitors' bottom lines.
To date, more than 248 companies have registered for over 218,000 square feet (20,000 square meters) of exhibit hall space at G2E 2011. This includes over 40 international exhibitors with more than 37,000 square feet (3,440 square meters). These numbers are tracking well ahead of the 2010 event at this time last year.