International edition
June 23, 2021

Exhibitors came from a record 55 nations

ICE closed a positive 2011 edition with more than 20,000 visitors

(UK).- The cleansed attendance figures announced by ICE organisers Clarion Events showed a total of 20,829 gaming industry professionals attended, which is an 11.5 percent increase year on year, while the number of represented sovereign states was four more than in 2010: Anguilla, Comoros and Congo were at ICE for the first time.


It's clear that the international market responded extremely favourably: the ICE Conferences introduced new visitors to the brand, the ICE Show Daily was a success and the overall tempo on the show floor and in the conferences reflected a measured degree of optimism for the year ahead," ICE Show Director, Kate Chambers said.


"We've had tremendous support from our stakeholders and partners, notably the European Casino Association, the National Casino Industry Forum and the Association of British Bookmakers, all of whom have helped ensure that ICE remains totally relevant to the needs of the markets it serves. We've also enjoyed fantastic support from the world's media, an amazing 65 of whom had a presence on the show floor.”


”The strategic plan is already in place to build on the successes of 2011, address those areas that we can improve upon and take ICE Totally Gaming to another new level in 2012," she concluded.
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