“We are absolutely thrilled with the results of our field trial at Chumash Casino Resort. nCompass is empowering Chumash to connect with their player in new ways, and we couldn’t be happier that the operations teams and the customers all love the nCompass product,” said Aristocrat V.P. of Systems Sales and Marketing Kelly Shaw.
At a surface level, nCompass utilizes an interactive media window on the main screen of the slot machine that offers dynamic gaming content to the player. Under the surface, nCompass is a technologically advanced engine that includes expansion capabilities, greater processing power and greater storage capability for multi-media content.
nCompass empowers a casino to deliver video or animated content, provides state of the art touch screen interactivity and displays player points earned in a day (or points earned based on tier ranking). nCompass even enables the casino to target marketing messages to specific players on individual gaming machines.
nCompass has been installed on 34 Aristocrat games at the casino. Now Chumash is able to directly reach its customers with messaging on the resort’s full line of amenities including the hotel, casino, showroom, spa and three restaurants.
Mike Hackett, Executive Director of Slots, said: “Our customers’ reaction has been very positive. Because nCompass displays directly on the screen like a picture-in-picture, our players can quickly and easily see their points earned and the many things we have to offer where they can reap their rewards. nCompass is also very easy for the player to turn on and off, so they can keep their focus where they choose.”
“From an IT perspective, nCompass was very simple for us to install and use,” said John Ormond, Director of IT. “We had no technical issues at all, and as a highly skilled technical department, we could appreciate the backend technology that runs nCompass.”
Aristocrat’s sophisticated Oasis 360 system is successfully monitoring the casino floors of more than 260 casinos across North America and the Caribbean.