he Joint Venture shall further develop the online business within the Italian market. Betsson estimates that the Joint Venture will start generating revenues for in the second quarter of 2011.
“With this Italian B2B-deal, Betsson is taking an important step in the new regulated European environment” says Pontus Lindwall, CEO of Betsson.
“The Italian market as a good jurisdiction to operate within from a local licensing perspective. Our partner has a solid background in IT and gaming, as well as local knowledge of the Italian market, and Betsson contributes with valuable gaming know how and operations, which together will be a great foundation for success on the market,” Lindwall.